Having the latest and largest selection of vehicles of GMC Buick and Pontiac, Service, with an automobile to fit a customer’s specific needs. Not on a few select cars and trucks but on bringing the highest quality of Products then their competitors across the automotive industry. By having a state of the act dealership, superior service, incentivesĪnd a 100,000-mile warranty, the dealership prides itself on offering better They range from smallĬompact cars to large trucks and suv’s. Offers every type of model the GMC and Buick manufacture. GMC’s competitive strategy is industry-wide differentiation. It houses over 500 new and used cars as well as a state of the art showroom and facilities. The workforce is comprised of 81 employees from the secretary to the CEO. They pride themselves on family values and trust, two beliefs they have been instilling throughout the neighborhood for the last twenty five years. Green Brook GMC is located in Green Brook, NJ just off Route 22 East. They must be doing something more efficiently or perhaps differently than the rest of these local car dealerships and this is what we sought to find out. It is because of this that we chose to research this company. In fact they were rated the number one GMC dealership in the entire state. Green Brook GMC has been at the head of the auto industry in NJ for the last couple of years. We chose to focus all of our energy on identifying ways Green Brook GMC has used an information system to conduct business, how this information system has improved the performance of the company over the last couple years and what courses of action could be taken to ensure success in the future. We decided to research Green Brook Buick GMC. The objective of our presentation was to research a particular company and find out what the firm does, how it does this and how it could do this even better.
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